If you're the owner of an online shopping site, you need to consider the different payment options available to your customer. The whole point of having products available online is to make things easier for your customer. The last you want to do is to complicate their lives.
This means you must have all modes of payment available on your website so that your customer will not be troubled. The more convenient and easier it is to pay, the more customers you will have who will pay.
So what you have to do is to have a wide array of payment options available at your shopping cart page. When your customer sees that there are different ways that he can pay, the more chances of him loading up on his purchases. That being said, let's take a look at the different payment options you can offer for your shopping cart page.
First of all, you should be able to take both debit and credit card payments from your buyers. There is a range of methods that have differences in variety. Remember, no two customers are alike. Surely, one of these modes is perfect for your customer:
Paypal
Paypal is one of the most recognized names in online payments. It is easy to use and creating an account with them takes little effort. Anyone can set up a Paypal account easily. It is easy to integrate Paypal on your site. All you need is to hardcode a button on your shopping cart page. You can also opt for a full integration.
Google Checkout
This is actually Google's answer to Paypal. Paypal was actually handling 90% of all online transactions (largely because of eBay) that Google thought they had to step in and take their share of the pie. As with Paypal, the Google Checkout system is very easy to use. You do not need credit checks in order to use it and make and accept payments.
In order to widen the convenience you can offer to your consumers, it is recommended that you incorporate the Google Checkout into your shopping cart page. You must remember, Google drives about 80% of all traffic online. The interface is very simple to use and there are no fees to pay to set up the system. To add to the peace of mind of both customer and business owner, a protection policy covers all transactions made within it as well.
2CheckOut
2CheckOut is another similar payment system comparable to Paypal. It allows business owners to sell locally and internationally online using their payment processing service. It offers a simple payment solution that bundles up both merchant account and payment gateway solutions. It allows merchants to trade all over the world using different currencies and multiple languages available. The checkout page is also fully customizable depending on what you need for your business.
Charge.com
This payment system specializes in merchant accounts and credit card processing. Business owners who want to accept credit card payments on their sites can sign up with charge.com and experience the convenience they offer. It is one of the easiest ways to accept credit card payments and also one of the most affordable.
A Merchant Account
You can also opt to directly accept card payments without having to go through a service like Paypal. Here you will need an Internet merchant account. To apply for one, you will need to get in contact with your bank. As a requirement, the bank will ask that you use a secure system to acquire your customer's payments. This is usually called a payment service provider or a payment gateway.
There you have it, four different online payment systems that you can use for your business. With all the different ways available, there is no reason for your business not to flourish. The only thing you have to do is to make sure that your products are awesome. Some website owners also give the option of paying in gift cards, phone orders or even cash. As long as you can find a convenient and responsible system of make the delivery and getting the payment, then it's up to you. The important thing is you make the customer happy.
