Finding a good web design company is like hitting the jackpot: it takes a rare combination of timing, good vibes, great communication and luck. But it is quite easy to find a web company that does great work for a reasonable budget –if you know how to spot the signs.
Portfolios – This usually refers to a sample of their work over the years. A great web design agency should be able to present you with samples that are close to your idea or a sampling of what they think you want or how they have done it in the past. Many portfolios are available on their websites. Some companies actually allow you to play with their templates so you can see how easy it is to use their programming.
Extra points for: Individual portfolios for their employees, showcasing their talents and skills. This means that they not only employ good people but know how to use their talents to the fullest.
Updated and Modern Methods - The company portfolio should also give you an idea if the company uses good programming languages that are modern and reliable. You do not want to end up with a dinosaur company that still uses a content management system that was used in the 1990s!
If necessary, research or ask about what the current trends are now and how they can help you ride them. Programmers and web design companies are generally highly aware of the new trends and know how to use them to make your website design pop.
Extra points for: Market studies, research teams, market and development numbers.
Straight Talk – Raise an eyebrow if you hear a lot of jargon – this means they could not care less about their client. Good design companies know how to break down tech terms for the non-savvy user and refrain from making their clients feel like idiots. Straight talk also applies to the terms and pricing. Good design companies have already calculated their breakdown and know what their profit margins are. This often translates to clear packages, with clear stipulations for pricing.
Extra points for: Short but sweet emails, a project head you can talk to and easy to read printouts. No printouts is also a good sign.
Customer Service – A good company has some form of customer service – even if it is just one dude who does nothing all day but answer emails and queries. Look for FAQs on the website, numbers you can easily call and see and how they deal with customers in general.
Extra points for: 1800 numbers, toll-free calling, 24-hour customer service, etc.
They Can Offer Solutions - Like hosting, if you are new at the whole eCommerce thing, or fast templates if you need something set up today. They can do custom work or a balance of using stock, templates and what you need.
Extra points for: Creative packaging and creative solutions to problems you have as well as the ability to suggest alternatives
They Charge Competitively – No, this does not necessarily mean cheap or too expensive. It means that they are aware of the market and what their services cost. Be wary of companies that charge too cheaply – this is a warning sign that you may get substandard results, unless they clearly specify in "cheap web design". This means you do not get stiffed – but it also means you have to be aware of what the competition charges. Remember, sometimes getting something for cheap means you get an inferior product.
Extra points for: Value-for-money and add-ons such as hosting, maintenance and other necessary needs later on
They Don't Need to Brag – Generally, you should be suspicious of companies that seem to want your business a little too much but cannot stop talking about how good they are. Their company portfolio should speak for itself and their body of work should also speak for itself. Good companies let their customers brag for them, so if necessary ask for a referral. A great web design company does not need to flaunt its greatness. They already have credibility.
Extra points for: Web awards, design awards or high-end clients they keep quiet about
The last thing you should always think of is to follow your gut feeling. If the guy who comes to pitch to you rubs you the wrong way, chances are this impression will not change over them.
