In the world of eCommerce, many online businesspeople tend to ignore the importance of having a custom made website. Some of them prefer to settle for common web design templates that are available on the net, either sold cheaply or given out for free. Sure, it may sound like they are being cost-efficient, but little do they realize the true effects of utilizing a generic template as the facade for their online business.
Here are five good reasons as to why emerchants would be better off hiring a professional web developer to design your sites rather than getting off the shelf web design products.
A Unique Website
The first benefit would be of course the ability to make your website uniquely different from other existing websites or online stores. Here, you can let your chosen web developer know about your color preferences, which one to use for the overall theme, for the backgrounds and so on. You can also talk to him or her about how you want the lay-out of your web page designed, starting from the header to the side links and tabs down right to the last sentence of your text content.
Establishes Your Identity
With a uniquely different web page design, everything else follows, just like being able to stamp your own mark in the world of eCommerce. Since you are not using a generic website, you can be sure that there is no other website out there that looks exactly like yours. This then gives your business or company the identity that it needs to survive amidst all the many online businesses out there. Furthermore, by incorporating your business or company's colors and logo or brand into the design of the web page, you can be sure that your web site is something that visitors and guests will not soon forget.
Cost-effective Pricing
It is true that custom designed web pages cost more money than a simple, off the shelf product. However, it should be noted that the prices for such services (custom web design) is slowly or gradually declining. This is basically because of the fact that companies offering this service are growing in number. As such, there is more competition now, and this forces some companies to lower their price in order to have an edge over the others. Some even give discounts, which further allow the web page owner to save more money. Now, you can basically hire a web developer to design your site without having to fork out all of your savings.
Better Visibility
Another reason why custom designed web pages are far superior to templates is that they allow your website the chance of ranking higher in the search engines. This is basically because with a generic and common design, you can be sure that hundreds, if not thousands of other users are using the same template as yours. With a custom designed web page, you can be sure that you will have less or no competition at all, given that your content is as unique as your design.
Flexibility and Functionality
Having a custom designed web page will further allow you to make and incorporate more functions and solutions to it. Generic web design templates are pretty much limited when it comes to functions, either lacking this or that or both. With the services of a professional web developer, you can ask to have additional functions (like a better and secured shopping cart system or payout system or a program that automatically computes fees and charges and more) included in your web page.
These are just five reasons why custom designed web pages are so much better than common templates.
Remember that what guests and visitors see in your web page will reflect who and what you are as a company to the whole world. As such is the case, you don't want potential customers to think about your business as cheap, simply because you have a cheap looking web page. Thus, be sure to avail of the services of a professional web developer for that professional and great looking website. As mentioned above, it is not as expensive as many actually think, and whatever amount you spend is surely a great investment that will bring more income and profit for you or your company.
