With the boom in online business or eCommerce nowadays, many people have taken to their computers to have their own website created. Statistically though, only about less than 10% of these hopefuls will be able to actual have a website that sells and makes profits.
So what do these 90% of failed eCommerce websites have in common, aside from failing?
Too Many Dynamic Pages
Dynamic pages are those that constantly change its contents. Think about those small advertising banners on websites that expand or glow or move -those ones. Sure, a dynamic site can seem appealing visually, but there are certain issues that many emerchants tend to either ignore or are not aware of. The most important of these is the time that it takes for your web page to load. It is common knowledge that visitors are easily turned off when they have to wait long for a page to load. Thus, web developers normally suggest that home pages remain static in order to not turn away visitors.
No Promotion
Many emerchants think that everything's done after having a website created by professional web developers. However, this is only the beginning, since having an eCommerce website is of no use if there are no buying customers coming.
The flow of customers or traffic as they are called is one factor that determines the success of a website. Thus, it is not enough to just sit down and wait for the customers to come. Rather, steps should be taken in order to reach out to these people. As such, it is important to have your website promoted. You can ask the help of a professional web developer who can help create a great press release for you, and then help spread the word about your site.
Too Many Requirements Many Before Shopping
Another thing that makes an eCommerce website a failure is the many requirements and forms needed before making a purchase. This can greatly affect your website's success in terms of customers hanging around long enough to actually make a purchase.
Many eCommerce websites out there require guests and visitors to fill out forms and sign up before they can make a purchase. This is just too cumbersome of a task for a guest who isn't even sure about making a purchase. Thus, potential customers tend to leave the site immediately, frustrated at the process and most surely will never come back.
Spam Mails
The email list is the emerchants best friend, so they say. With a list, you will have someone to send your promotional items to, and the more people receive your newsletters or promo items, the more chances you have of actually making a sale. However, one grave mistake of many emerchants is flooding a potential customer's inbox. This affects an eCommerce website's status, labelling it as a spam. Keeping this up, you will soon find your letters in the recipients spam box or worse in the trash bin, which is not going to make you any sale or profit.
Poor Aesthetics
In order to get the trust of customers, you need to make sure that your website looks very professional and trustworthy. Remember that your website is your face to the world, and it would not do any business any good if the first impression that your site makes on first time visitors is that of a cheap and unreliable one.
All these things combined contribute to the failure of an eCommerce site. Believe it or not, all these comes from a terrible constructed and managed website, something that many emerchants who have decided to go for a cheap, off the shelf web design and developing system suffer from.
As such, it is highly recommended that emerchants hire professional web developers to create and manage their websites. These experts are trained and skilled through education and experience, and thus have the right skills and knowledge to take any eCommerce website to the top through the right web design and content management. Of course, such services can come at a fee, but as you watch the money roll in from your top calibre of an eCommerce site, you will know that every cent was well worth it.
